Tully's Good Times
A selection of my work for Tully’s Good Times, a sports bar and family restaurant chain with locations across New York and Pennsylvania. As the brand’s graphic designer, I led creative across all touchpoints. I expanded the brand to meet a wide range of marketing needs, bringing Tully’s energetic, family-friendly spirit to life.
My Role
Design
Illustration
Motion Graphics
Art Direction
Creative Development
Email Marketing
Illustration
Motion Graphics
Art Direction
Creative Development
Email Marketing
Store Front Sign Illustration
Catering Campaign: Even Better Parties
To build awareness of Tully’s catering and drive party platter orders, I expanded on the brand’s “Great Food, Good Times” tagline with a campaign concept centered around “Even Better Parties.” I led the photography direction and designed materials across multiple touchpoints. I also redesigned the email template to collect subscriber location data, creating opportunities for more targeted emails and improved engagement.
33% growth
in email subscribers during my tenure
In-Store Poster
Email Blast
Flyers
Apparel Designs & Illustrations
I expanded Tully’s existing apparel collection with new illustrations of Tully the Turtle playing different sports, creating three to five new designs every few months. Alongside the sports-themed T-shirts, I designed branded crewnecks featuring Tully’s signature look and tagline. The apparel serves as both staff uniforms and merchandise, giving the team a range of designs that customers can wear, too.
Tully Playing Pickleball Shirt
Tully Playing Volleyball Shirt
Tully Playing Tennis Shirt
"It's Always a Good Time" Crewneck
"Beer, Tenders & Good Times" Crewneck
Motion Graphics & Animation
Tully’s sports bar atmosphere extends beyond the game, with screens throughout the restaurants featuring branded content. I designed and animated a range of TV slides, along with in-arena graphics for the Syracuse Crunch. Each piece brought Tully’s branding to life through motion, across both the restaurants and the arena.
In-Store TV Slide
Arena Motion Graphics
Custom Tap Handles
Tully’s has its own lineup of draft beers, so I designed a set of custom tap handles featuring Tully the Turtle. Each design puts a different spin on the brand, pairing the familiar mascot with distinct colors and finishes for the Light, IPA, and Pilsner. The finished designs were brought to life as physical tap handles in all Tully’s restaurants.
Tap Handle Concept Illustrations
Promotions & Campaigns
I designed a range of promotional campaigns for Tully’s, creating materials across print, digital, and email to support seasonal offers, giveaways, and in-store promotions. Beyond design, I tracked email performance and QR code scans to measure engagement, while managing giveaway entries and coordinating winner selection from start to finish.
Email Blast
In-Store Poster
Table Tent
In-Store Poster
Table Tent
In-Store Poster
Email Blast
New York State Fair Proposal
The New York State Fair held a competition to select a proposal for a venue spot. With only hours notice before the deadline, I created an illustration of the proposed tent, working closely with stakeholders to bring their vision to life. Our proposal earned second place in the points-based evaluation.
Fair Tent Concept Illustration
Kids Menus
Tully’s Good Times tasked me with developing a series of kids menus centered on energetic, brand-aligned illustrations featuring Tully the Turtle. I led the project from research through execution, designing menus that support their family-friendly dining experience. The menus were named Favorite Kid-Approved Menu by 315Mom Magazine Readers’ Choice Awards.
Kids Menus (Front)
Kids Menus (Back)
