CopperTop Kids Menus
A selection of my work for Tully’s Good Times, a sports bar and family restaurant chain with locations across New York and Pennsylvania. As the brand’s graphic designer, I led creative across all touchpoints. I expanded the brand to meet a wide range of marketing needs, bringing Tully’s energetic, family-friendly spirit to life.
My Role
Design
Illustration
Art Direction
Illustration
Art Direction
Store Front Sign Illustration
Made for pre-readers
Not every child can read "Pasta Marinara," but they can point at it. Each entrée, side and dessert is illustrated so the youngest guests order for themselves.
33% growth
in email subscribers during my tenure
In-Store Poster
Email Blast
Flyers
Illustrated Menu Items
Young kids can't always read a menu, so I created custom food illustrations to help them recognize their options.
Each illustration gives kids a better idea of what's on the menu, making it easier to find something they'll love.
Each illustration gives kids a better idea of what's on the menu, making it easier to find something they'll love.
AHL Arena Graphics
As a partner of the Syracuse Crunch, Tully’s has a presence beyond its restaurants and right in the middle of game day. I created arena graphics that brought the brand into the fan experience, building recognition throughout the venue and connecting Tully’s with fans beyond the restaurant.
Arena Motion Graphics
Promotions & Campaigns
I designed promotional materials across print and email to drive awareness and engagement. Beyond design, I tracked email performance and QR code scans, managed giveaway entries, and coordinated winner selection from start to finish.
Email Blast
In-Store Poster
Table Tent
In-Store Poster
Table Tent
In-Store Poster
Email Blast
New York State Fair Proposal
The New York State Fair held a competition to award a venue spot to the strongest proposal. With only hours’ notice before the deadline, I created an illustration of a proposed tent, working closely with stakeholders to bring their vision to life and present the concept to the judges. Although we didn’t win, our proposal earned second place in the points-based evaluation.
Fair Tent Concept Illustration
Kids Menus
Tully’s Good Times tasked me with developing a series of kids menus centered on energetic, brand-aligned illustrations featuring Tully the Turtle. I led the project from research through execution, designing menus that support their family-friendly dining experience. The menus were named Favorite Kid-Approved Menu by 315Mom Magazine Readers’ Choice Awards.
Kids Menus (Front)
Kids Menus (Back)
